Nice article by Scott Belsky, founder of Behance.com. Though it is targeted to graphic designers, the concept is well understood."For those of us that cook, we know that the meal always tastes better after the labor of making it. This do-it-yourself-to-love-it-more phenomenon presents an invaluable opportunity for leaders of teams – and brands. When you can set up projects for others – or even a product – with a dose of assembly required, you are likely to garner a higher level of commitment."
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